At Raison Pure NYC, I was part of the structure team to design packaging for Baileys & Ciroc.
The goal was to elevate the gifting experience targeting women especially. The carton interior resembles a triplex penthouse to reveal the bottle one «floor» at a time. The upper section opens to a rooftop garden with two women sipping Baileys under the stars. A bottle pourer in the center serves as the rooftop’s fountain.
My role Structure designer and Renderer / In house Creative director, Art director, Graphic Designers, Structure designers / Duration 6 months
Tasked with elevating the grape to hero status, but maintaining a consistent feel with existing CÎROC variants. Shaped into a simplified grape icon which we took as inspiration and elevated into a limited bottle design. Clear, bright blue glass, circular in shape and wrapped along the circumference with a silver metal frame.
My role Structure designer / In house Creative director, Art director, Graphic Designers, Structure designers /
Duration 4 months